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Services
At HUMG, we connect brands with Harvard students in meaningful, data-driven ways. Whether you're launching a product, refining a marketing strategy, or gathering insights, we offer three powerful services to help you succeed.
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GrÜns
In partnership with Grüns, HUMG coordinated an exclusive Harvard workout experience at Barry's — one of our most successful active pop-ups to date. The event brought together approximately 45 Harvard students for a complimentary Barry's class, complete with post-workout Fuel Bar shakes and Grüns sampling throughout the session. By embedding Grüns' branding directly into a high-energy, health-conscious environment, the collaboration created authentic touchpoints with exactly the kind of engaged, wellness-oriented Gen Z consumers the brand wanted to reach. Attendees left with firsthand experience of the product in a context that felt natural rather than promotional—driving organic content creation and genuine word-of-mouth on campus. The Grüns x Barry's pop-up stands as a strong example of how HUMG connects brands with Harvard students through experiences that resonate beyond a single interaction. We additionally have held other pop-ups on campus, including at the COOP with free Harvard merch and gift cards along with purchases!
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Larroude drop
HUMG partnered with Larroudé to bring one of the most ambitious brand activations in our history to Harvard's campus—a capsule collection and immersive pop-up experience held at The Coop. To build anticipation, we door-dropped 1,000 door hangers advertising the capsule collection across campus, marking the first marketing product of its kind in HUMG's history and generating significant pre-event buzz. The shopping experience itself drew 100 RSVPs and featured live music, catering, a customization artist on-site, and the rare opportunity for students to meet Larroudé's founders in person. The capsule collection was curated specifically for Harvard students, making attendees feel like genuine collaborators in the brand rather than passive consumers. From street-level distribution to an immersive try-on event, the Larroudé activation demonstrated HUMG's ability to execute multi-touchpoint campaigns that create real cultural moments on campus.
Alex Mill
HUMG brought Alex Mill to Harvard's campus for a speaker event and pop-up at The Coop, Harvard's official bookstore, creating an intimate brand experience that blended founder storytelling with real purchasing opportunity. Founder Alex Mill joined in person to speak with students, giving attendees direct access to the creative vision behind the brand in a setting that felt exclusive and community-driven. The event featured live music, light snacks and refreshments, and a curated selection of Alex Mill products, including exclusive Cambridge and Boston totes alongside customized monogrammed pieces. With 90 RSVPs for the speaker event, the activation drew a highly engaged crowd—and the results spoke for themselves: Alex Mill moved $4,500 in product sales in just 90 minutes. The Alex Mill pop-up is a standout example of how HUMG turns campus events into genuine revenue moments for the brands we work with, combining cultural credibility with measurable commercial impact.
Product seeding
Want your product to be seen, used, and talked about on campus? Get Your Product in the Hands of Harvard Students.
We offer two high-impact ways to get your brand in front of Harvard undergraduates:
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Every product seeding campaign includes a post-campaign impact report, providing data on reach, engagement, and student insights—so you know exactly how your brand resonated on campus.
Consulting
Did you know that Gen Z makes up nearly 40% of the consumer market? If you're not speaking their language, you're missing out.
We specialize in helping brands crack the code on Gen Z marketing. Our team has driven 65%+ increases in revenue for prior companies through strategic social media and marketing initiatives. Whether you’re a Fortune 500 company, startup, public institution, or non-profit, we provide expert insights to help you.
Product testing
This is a must-have for early-stage startups looking to refine their product before a big launch. For startups and brands looking to test their product with Harvard undergraduates, we offer custom product testing groups of any size. We handle:
